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Disney Extends Commitment to Blu-ray Combo Packs

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Walt Disney Studios Home Entertainment (WDSHE) today announced the extension of its Blu-ray Combo Pack releases worldwide, providing  standard definition DVD and the superior quality of  Blu-ray Disc in a single package.  The Combo Packs will now be available across all Disney-branded Blu-ray titles releasing through December of 2010.

Disney says they recently conducted a survey of US home entertainment consumers with Lieberman Research Worldwide which showed more than 77% of consumers looking to upgrade to Blu-ray technology in the near future agree that Combo Packs are a better value than purchasing a DVD or Blu-ray alone.

Bob Chapek, President of Walt Disney Studios Home Entertainment, said, “Since introducing the industry’s first Blu-ray Combo Pack in Fall of 2008, we’ve seen tremendous consumer interest towards the purchase of product[s] that come fully-loaded with extras that fit into their budgets, desires and lifestyles. The Disney Blu-ray Combo Pack is the perfect marriage of value, quality and versatility all wrapped-up in a single package.”

Upcoming Combo Pack titles forthcoming from WDSHE include a new slate of Disney-branded theatrical, Diamond and Video Premiere titles, such as Hannah The Montana The Movie, Snow White and the Seven Dwarfs, Tinker Bell and the Lost Treasure, UP and Santa Buddies.

WDSHE first hit store shelves with a Combo Pack release – a Blu-ray Disc plus a standard definition DVD in a single package – in October of 2008 with the Blu-ray release of Sleeping Beauty. Currently, Disney sells two different varieties of Blu-ray Combo Packs, a Blu-ray + DVD and/or a Blu-ray + DVD + DisneyFile Digital Copy of the movie. Additional Blu-ray Combo Packs currently available in the marketplace include Race To Witch Mountain (recently reviewed here on TheaterByte), Bedtime Stories, Bolt, Pinocchio and High School Musical 3: Senior Year.

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