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Sony Bringing FIFA World Cup Film to 3D Blu-ray Disc in 2010

Sony  Corporation today revealed their massive plans for 3D coverage of the upcoming 2010 FIFA Worldcup. Among the list of announcements from the company, was their plan to release the official FIFA World Cup film to 3D Blu-ray in 2010.

There will be a total of seven pairs of Sony’s professional HDC-1500 cameras on rigs at every match to capture the action on the pitch in 3D quality enabled utilizing its proprietary multi-image processor (model: MPE-200) and 3D Outside Broadcast truck.

Sony says that, starting from the FIFA Confederations Cup last year in South Africa, the company has been working on enhancing the 3D capturing of fast-moving football action and has since conducted a number of 3D filming trials in Europe.

Five out of the 10 FIFA World Cup stadiums will be used for 3D filming: Soccer City and Ellis Park in Johannesburg, Durban, Cape Town and Port Elizabeth and 25 matches in total will be filmed and broadcast in 3D. The matches will be carefully chosen for a  “selection of those games expected to attract most public attention.” Those matches that will be captured in 3D will include the opening match between South Africa and Mexico at Soccer City on June and the final game on July 11 also in Johannesburg. Other games to be captured in 3D are:

  1. June 11  16:00h   RSA v MEX
  2. June 12  16:00h   ARG v NGA
  3. June 13  20:30h   GER v AUS
  4. June 14  13:30h   NED v DEN
  5. June 15  20:30h   BRA v PRK
  6. June 16  16:00h   ESP v SUI
  7. June 17  13:30h   ARG v KOR
  8. June 18  16:00h   SVN v USA
  9. June 19  13:30h   NED v JPN
  10. June 20  20:30h   BRA v CIV
  11. June 21  20:30h   ESP v HON
  12. June 22  20:30h   NGA v KOR
  13. June 23  20:30h   GHA v GER
  14. June 24  16:00h   SVK v ITA
  15. June 25  16:00h   POR v BRA
  16. June 27  20:30h   1st B v 2nd A
  17. 16:00h   1st E v 2nd F
  18. June 28  20:30h   1st G  v  2nd H
  19. July 2   20:30h   Quarter finals
  20. July 3    16:00h   Quarter finals
  21. July 3    20:30h   Quarter finals
  22. July 6    20:30h   Semi finals
  23. July 7    20:30h   Semi finals
  24. July 10  20:30h   3rd place match
  25. July 11  20:30h   Final
Sony announced broadcast partnerships to carry the 3D feeds internationally, including ESPN in the US and Sogecable in Spain and they are expected to announce further partnerships shortly. Additionally, eight matches will be fed live to digital cinemas and selected venues in 3D HD quality around the globe. FIFA has appointed Swiss-based Aruna Media AG to manage the exclusive 3D cinema and entertainment venue rights for live games in 3D. The general public will also be able to get a look at the 3D promotional trailers shown on Sony 3D BRAVIA TVs in around 4,000 Sony-affiliated retail stores worldwide, including 200 Sony flagship stores (total number of Sony-affiliated retail stores: 1,500 in North America, 1,300 in Europe, 500 in Japan, 200 in Asia, 200 in Latin America, and 30 in South Africa. Furthermore, Sony Pictures Home Entertainment today unveiled plans to produce and distribute the official FIFA film in 3D on Blu-ray Disc this year.
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