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Warner Launches RED2BLU HD DVD Exchange Program

Warner has launched a new mail-in HD DVD exchange program through their wbshop.com website that they are calling RED2BLU. Through the deal, owners of the now defunct HD DVD format can go to the red2blu.com website and select the Warner HD DVD titles that they want to upgrade to Blu.To complete the upgrade process, purchasers are required to pay only $4.95 shipping & handling per disc and mail in their HD DVD cover art. Then purchasers will receive their Blu-ray Discs within 4 to 5 weeks.

There are currently 128 titles listed and purchasers are limited to one Blu-ray per HD DVD title. Among the 128 titles listed are such popular titles as Batman Begins, 2001 a Space Odyssey, the Harry Potter films, and The Ultimate Matrix Collection.

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