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Bryston Taps Innovative Approach to US Sales Channel Management

Bryston LogoPeterborough, Ontario January 2nd, 2019 – Bryston has announced that they have appointed The Sound Organisation as their sales partner for the US market effective February 1st, 2019. The objective of this relationship is to align the Bryston brand and its unusually broad range of high-performance audio products with a specialized sales team that can best service independent dealers and custom integrators. The Sound Organisation will replace Bryston’s network of regional independent sales reps across the US market.  This news will come as a major boost for current and prospective owners of Bryston’s extensive line of high-value products ranging from electronics to loudspeakers.

Since the early 1970s, Bryston, located in Petersborough, Ontario has become legendary for their hand-built quality, superb performance and dependability under load in the home, professional and commercial markets with more than 150 dealers in North America and 60 countries worldwide.

Bryston Lineup Glamour Shot

The Sound Organisation (TSO), founded in 1993, is based in the Dallas, Texas area and currently represents such prestigious audio brands as Chord Cables, Kii Audio, Proac, Quadraspire, and Rega. TSO’s team will serve Bryston’s existing US dealer base and extend the brand’s product availability to other US high-end audio dealers. TSO will also provide expert training and support for high-performance audio dealers, home theater specialists and custom integrators.  Stephen Daniels, President of The Sound Organisation sees this move “as a truly exciting opportunity for the entire TSO team. Bryston has an unmatched legacy of fine products and we are thrilled to be able to share them with the best dealers across the US market.”

Gary Dayton, Bryston’s Vice President of US sales, believes that “with the entire TSO sales team based under one roof, we are confident in their ability to deliver uniform messaging throughout the channel along with an unparalleled depth of product knowledge. It is our goal through this initiative to deliver the highest level of service to dealers and integrators, enabling them to present Bryston products to their clients with the utmost confidence.”

For more information on Bryston products see their website at https://www.bryston.com/

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