San Francisco, California, Aug. 20, 2019. THX Ltd., today announced the release of its much-anticipated new THX Deep Note trailer commemorating the company’s 35th anniversary. This trailer offers a deeper immersive audio experience with THX Spatial Audio three-dimensional sound over headphones or earbuds. It will be available to THX Certified Cinema partners in 4K and object-based immersive audio. For playback in THX Ultimate Cinema™, it has been remastered for a visual experience which boasts increased brightness, contrast, clarity and rich brilliant colors.
Min-Liang Tan, THX chief executive officer states that “we are thrilled to release the new THX Deep Note trailer to entertainment lovers around the world. As a nod of appreciation for THX fans and as a bridge to new fans, we’re offering this trailer in THX Spatial Audio with incredible pre-rendered immersive sound (see trailer below). We engaged brilliant and imaginative people to create a remarkable audio-video experience for broad appeal, that looks and sounds the best it can and can be enjoyed where and when people want it‒in the theater, in your home, or on the go from any mobile devices.” THX applied advanced objects and ambisonics-based engineering, essentially spherical harmonics, for full-sphere audio.
The THX Deep Note, created by industry legend Dr. Andy Moorer, is widely considered the world’s most iconic audio logo. Created for enjoyment on major movie screens, home theater and mobile and computing screens alike, the trailer honors THX’s past with surprise glimpses from various points in the company’s rich Hollywood heritage, while also advancing the trailer experience by utilizing leading-edge multidimensional audio and video storytelling capabilities.
“Our aim with this piece is to extend the legacy that inspired us as young people in the movie theater,” said Ben Rosenblatt, the trailer’s executive producer and co-founder of American Meme. “As a kid, I was blown away by the THX Deep Note trailer and would go back to the movie theater again and again just to see it, which inspired me to pursue the career I have in Hollywood today. We hope we’ve taken this a step beyond the originals to open up young minds and inspire an entirely new generation.”
Micho Rutare, writer and director of the trailer and co-founder of American Meme, adds, “We hope this trailer ignites people’s imaginations. We want to take the audience on a journey, in under a minute, that both refreshes the iconic THX brand for the millennial generation and initiates audiences into the immersive entertainment experience available with this new technology.”
The trailer was released today across social media platforms including YouTube here. THX will also make its new Deep Note trailer available to THX Ultimate Cinema and THX Certified Cinema partners for playback in theaters around the globe.
For further information about the making of the trailer, the production team American Meme, and THX Spatial Audio please visit www.THX.com/trailer.