The march towards delivering 3D content in the home continues as Panasonic has announced the opening of their fully operational Blu-ray 3D Advanced Authoring Center located at the company’s research and development facility, Panasonic Hollywood Laboratory.
Panasonic upgraded and equipped the Advanced Authoring Center based on the 3D standards recently developed by the Blu-ray Disc Association (BDA). The Center, which will be capable of making Blu-ray 3D discs commercially available as early as Spring 2010, offers studios and filmmakers Blu-ray 3D image processing, interactive programming, disc authoring and certification services.
“Given Panasonic Hollywood Laboratory’s vast experience with HD image processing, we are confident that we lead the industry with MPEG-4 MVC (Multiview Video Coding) 3D image compression technology,” said Jeannine Patton, Vice President & General Manager of the Advanced Authoring Center. “This laboratory, located as we are in the world’s entertainment capital, is proud to offer the filmmaking community the industry’s first complete, end-to-end Blu-ray 3D™ encoding and authoring facility. Blu-ray 3D™ is an exciting new space for the home entertainment industry and our early research and collaboration was extremely helpful in determining what will provide the most compelling experience and optimum performance when designing for Blu-ray 3D™.”