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Panasonic Takes 3D HD on Tour


Panasonic today announced the start of a nationwide truck tour, which will give the public their first look at Panasonic’s Full HD 3D Home Theater System. The Full HD 3D system, which was first introduced to industry insiders and media in the U.S. at the Consumer Electronics Show in January 2009, utilizes Plasma technology and a prototype Blu-ray Disc player to deliver true 1080p Full HD 3D entertainment in the home.

Powering the Panasonic Full HD 3D Home Theater Tour will be three custom-built, expandable tractor trailers, each housing a full implementation of Panasonic’s Full HD 3D Home Theater environment. Each truck can accommodate up to 35 people per demonstration. The Tour is set to visit corporate headquarters of retailers, trade shows, industry conferences, universities and athletic events. One of the trucks will also be featured at Panasonic’s booth at the upcoming CEDIA Expo 2009, which runs from September 9-13 at the Georgia World Congress Center in Atlanta, Georgia.

Bob Perry, Executive Vice President, Panasonic Consumer Electronics Company said, “Panasonic is proud to once again lead the way into the next frontier in home entertainment. Through our Full HD 3D Home Theater Truck Tour, consumers will, for the first time, have a chance to experience the immersive world of Full HD 3D TV for themselves, and we have no doubt that they will love what they see.”

Panasonic says the tour aims to “help consumers understand 3D TV technology and the differences between the Full HD 3D experience for the home and other technologies developed for that purpose.”

“Panasonic’s Full HD 3D represents the next stage of audio-visual technologies for the home beyond High Definition,” said Eisuke Tsuyuzaki, Panasonic Corporation of North America’s Chief Technology Officer. “Full HD 3D enables virtually the same quality and immersive experience as in 3D theaters. We also hope through our 3D TV truck tour to assure consumers that Panasonic is working diligently with fellow consumer electronics leaders and Hollywood to create a single open Full HD 3D TV standard.”

Additionally, Panasonic recently announced its collaboration with Twentieth Century Fox Film Corporation and Lightstorm Entertainment on the global promotion of director James Cameron’s film AVATAR. This will be the first live-action 3D movie to be released when it hits screens on December 18, 2009. Panasonic, the film’s exclusive audio-visual technology partner,  has provided some of its latest, most advanced A/V technology products to help create the eagerly awaited film, which will debut in theaters worldwide in both 2D and 3D.

Part of the collaboration agreement entails Panasonic  launching a global advertising campaign tied to AVATAR to promote numerous Panasonic A/V products, including 3D technologies.

The Panasonic Full HD 3D Home Theater Truck Tour is expected to run through March 2010, and is expected to reach more than 500,000 people. An extended stay of the tour is planned for the Staples Center & LA Live, in conjunction with Los Angeles Lakers games this autumn and winter, in addition to other high profile appearances. Further scheduling details will be announced at a later date by Panasonic.

More information: www.panasonic.com/3D


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