Bowers & Wilkins Launches Its First Atmos-enabled Soundbar, the Panorama 3

Worthing, UK, March 3rd 2022: Bowers & Wilkins, the renowned British audio brand, has unveiled its all-new state-of-the-art solution offering outstanding, room-filling sound for films, TV shows, games, and your favorite music.

A strong legacy of excellence

Bowers & Wilkins introduced its first sound bar, the Panorama in 2009, conceived as a premium no-compromise product offering the best possible sound quality from a single speaker with no for an external subwoofer or other add-ons. In 2013, Bowers & Wilkins updated the successful original premise with the Panorama 2 which featured upgraded drive units plus HDMI inputs for easier connectivity. The new Panorama 3 builds on the proven heritage of its two forebears and has been specifically designed to offer great sound from a single component with no need for an external subwoofer. At just 2.5” in height, it is easier to install, to set up, and to live with than its competitors and features 13 individual drive units including twin subwoofers and 400 watts of amplification.

Immersive spatial audio

Panorama 3 is the first Bowers & Wilkins sound bar to feature true Dolby Atmos upwards-firing drive units, accompanied by a sophisticated Dolby Atmos decoder and processor. Installation and set-up is simple and seamless and there is a metal bracket included for wall-mounting if that is desired.

One HDMI cable is all that is needed to link the Panorama 3 to your TV and to share the sound from any other sources like a set-top-box or games console. Once connected, your TV or satellite/cable box remote can be used to control Panorama 3’s volume and power functions. The sound bar also includes capacitive-touch hidden until lit buttons on its top surface for instant control and has built-in Alexa for effortless voice control.

Streaming in high resolution

The Panorama 3 also excels with music as it includes both AirPlay 2 and aptX Adaptive Bluetooth, so both iOS and Android users can easily stream their favorite music to it from their mobile devices. Spotify fans can also enjoy the convenience of Spotify Connect, ensuring both high-quality sound and convenient, easy operation.

For high-resolution listening plus the most seamless user experience, the new Panorama 3 also supports the Bowers & Wilkins Music App, giving listeners instant access to a host of streaming services including Deezer,, Qobuz, Soundcloud, TIDAL and TuneIn.

Panorama 3 has been engineered to last. Its powerful digital ‘brain’ can be upgraded over time, with multi-room capability planned for introduction shortly after launch. That will make it compatible with both other Panoramas orother Zeppelins in a multiroom environment or, if you prefer, a multi-room system based on Bowers & Wilkins Formation products.

Sleek, smart, easy to install and thrilling to listen to, the new Panorama 3 is the sound bar you’ve been waiting for.With it, you can finally experience all the movies, TV shows and music you love as they were meant to be heard.

The Panorama 3 is available from March  3rd for $999 USD from the Bowers & Wilkins website and select dealers. Learn more at Bowers & Wilkins.


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